(SEO) or in other words, Search Engine Optimization. The objective here is to increase your website's traffic, and ultimately convert
that traffic into some kind of goal you have set for your website. The
goal you have set being met is also known as a conversion. Often that is a
sale of some kind. However, you might be trying to attract new members,
get donations, inform the public of an important issue, etc. In all cases
what is called a "conversion" is met when you achieve the goal you have
set for the website.
Optimizing your website results in ranking very high in searches
results for keywords that you want your website to be listed in. More specifically
well done search engine optimization positions your website rank higher than it's
competitors in certain searches or at the very least on the same page. This is often accomplished by re-working,
very often by re-writing the content of your website to be more relevant than
your competitors in certain search queries.
Search engine optimization is often thought to be an effort to rank top
choice for every single keyword or search term you have for your website.
That isn't the case. The effort here is to rank high in many keywords and
search terms. You can't always be at the top of all search results.
That would be an unrealistic goal at best. Being realistic, you can rank
very high in many searches relevant to you. Sometimes you will be number one, not always.
I am going to explain each area of website or web page optimization a little in
order to help you understand the basic concepts behind Search Engine Webpage
My first piece of advice actually has to do with
what should be the last step. I am
going to mention it first only because most people I have spoken with got this
wrong from the very start. The very last step in optimizing your website
is the submission of your website to search engines. The last thing you
want to do is get indexed as a page under construction. That doesn't help
your search placement any. In fact that hurts your website's positioning
or search engine rankings. A website under construction is of no use to
web surfers looking for information or to someone looking to buy something.
Therefore, a website under construction is of no use to search engines.
Search engines want to display results. The more accurate the search
engine's response is to a surfers query is, the more likely that surfer is to
use that search engine again in the future. For this reason a search
engine is not going to want to list a website that will waste someone's time.
The real first step in optimizing your website
is to pick out your domain name. This is the first opportunity you will
have to use a keyword and or phrase for your website's subject matter or
content. Often people will say to me that they want the same domain name
as the name of their business or organization. This is of course very
understandable and expected as well. However, some website names have
nothing to do with the subject matter they are in. A good example of this
are the number of business's that use a persons first name or a phrase that
brings about an image for them they relate to. The problem with these
types of business names is that they either carry no relevance to the industry
or website at all or the expected impression that people get is not always the
case. Impressions are personal and dependant on personal
experiences. You need something more sure to work. Find domain
names that are relevant to your industry. If you are a baker, then
something with the word baker or bakery. What you don't want is something
When looking for your domain name search the internet to see if the domain
name you want already exists. You can use any "Domain Name Registrar"
to find out if the domain name you want is available. Make sure the domain name extension is
correct for the type of
website it is.
Like it not there are times when you know the domain name isn't very relevant
but for some reason like branding or Trademarks you have to use this name.
In those cases try to also purchase another domain name that is "Completely Free" and has relevance to your website's subject matter.
By completely free I mean the domain name and all the extensions to that name are available.
Examples of these are .com, .bis, .co, etc. You
don't want traffic going the wrong way due to a typo. You should buy as
many domain extensions as you can afford. Even if you don't use them. Otherwise someone else
might! Forward all the other domains your not using to the name you are
You can also use the second industry related domain name as well as the one you already have. You
could create another
website altogether using this new domain name and connect to your original existing
website. Or like I said above you can forward the new domain name to the existing website you have up
now. When you forward a domain name you forward it with or without meta tag
information. I advise that you use the meta tags to describe your business
using different key words than you did on the original website. This
way you will pick up traffic that you might of missed with the other original
Remember the person looking for a "baker" who makes donuts and the person
looking for a "bakery" who makes donuts are both your potential customers.
Their just using different words to find you.
The next step in search engine positioning, placement or ranking advice that
I would give you is to build a "rich text" content website. This step is
probably the most missed and yet I think it is the most important step of all.
Many people put up a website that has little or no real subject content.
These websites are not helping anyone. That fact alone usually keeps that
type of website from being anything notable.
Often I see websites with a
lot of images but no text content. That is a common error. Yet
another common content error is to put up the exact same information available
on many other websites. If you don't add anything new or change things
around, put your personal touches into the content, you will be seen as
"repeated information" and not as an original resource. Why would a search
engine want to list a bunch of website with the same information on them?
How much would that help a web surfer with a search engine query?
The last initial step is to watch out for what type of content you have on your website. With today's web it is very easy to get a feed, blog,
column, etc, from somewhere else and display it on your website.
This type of content unless it stems from you is actually considered repetitive
content and not original content. While this by itself does not hurt you,
you still need original content. When writing the text for the website
keep content keywords in mind. See the explanation of content keywords
in the following sections below.
The Nuts, Bolts & Screws Behind Web Page Optimization
This refers to checking on all the domain name extensions. Some sample extensions are: com, info, us, and, net. Try your best to make sure no one is using the name you pick in a way that can cause confusion online later on.